Kenz 'de' Rasasi Is Here: The Treasures of Rasasi

Big news out of Dubai this week: Rasasi has officially unveiled Kenz 'de' Rasasi — "The Treasures of Rasasi" — a new luxury house that takes some of Rasasi's most beloved heritage fragrances and reimagines them from the ground up.

The debut happened at Beautyworld Middle East 2026, with Bollywood superstar Salman Khan on hand as chief guest alongside Rasasi owner Anis Abdul Razzak, who is personally driving the creative direction.

Eight collections lead the launch: Beyond Hawas, Hawas Apex, Hawas Desire, La Yuqawam Terrabotanica, Daareej, Shuhra, Rimal, and Tobacco. Every one of them gets a custom bottle redesign, upgraded materials, and tactile new packaging — same Rasasi DNA, dressed for a global luxury audience.

What's not out yet: note pyramids, concentrations, and pricing. The house is pointing everyone to kenzderasasi.com for more as it rolls out.

We've added the house to our catalog and will fill in full entries — notes, accords, the works — as soon as details surface. If you're a Hawas loyalist, this is the one to watch.