Drake Duped a $40 Tiktok Fragrance
Cloudar is a $40 tiktok fragrance with the Drake Tax
I'm going to say the quiet part out loud: Cloudar smells like Cupids Hypnosis 2.0. Not “inspired by.” Not “in the same family.” I'm talking 90% the same juice in a prettier bottle with a $152 price tag and a Drake co-sign. I honestly don't even like the Cloudar bottle but that's entirely subjective.
Let's do the math. Hypnosis 2.0: forty bucks. Cloudar: $152. That's a $112 Drake tax for a spherical bottle and a marketing campaign about “the feeling of a shift in the room.” The room shifted, alright — shifted straight to the checkout page.
The Profile Is Fine. That's the Problem.
Don't get me wrong — the profile itself is perfectly pleasant. Warm, cozy vanilla-amber-musk thing. It's the olfactory equivalent of a weighted blanket. It's also been sitting on the Cupids website for a fraction of the price, pheromone marketing and all, while Drake's team acts like they invented warmth.
Here's what actually bothers me: this is Drake's second eau de parfum, coming off Summer Mink, which was genuinely interesting — weird, contrast-driven, had a point of view. Cloudar has no point of view. It's a vibe in search of a reason to cost $152.
The Part That Stings
If you want this exact warm-sweet-musk thing done better, for less money, it's sitting right there: Swiss Arabian Musk 01. Sixty-eight bucks. Sparkling bergamot, pink pepper, and elemi up top, orange blossom and lily in the heart, and a creamy base of real musk, vanilla, tonka, and sandalwood. It's richer, it's more refined, it lasts longer — and it doesn't need a celebrity to justify its existence.
My Honest Advice
If you love how Cloudar smells, congratulations — you have great taste in $40 colognes. Go buy Hypnosis 2.0 and pocket the hundred and twelve dollars. Or be smart about it and get Musk 01, which is what Cloudar wishes it was when it grows up.
The emperor's new scent is just... Cupids. With better PR.
At a Glance
- Cloudar: $152, smells like a $40 pheromone cologne
- Hypnosis 2.0: $40, the same thing without the markup
- Musk 01: $68, the actual best version of this profile — this is the buy